I design experiences that help people interact in more effective and engaging ways with products and services they use.
I’m also interested in how UX and technology can be used to improve people’s lives and tackle social issues.
15+ YEARS IN DIGITAL
I’ve successfully delivered and designed a variety of high traffic products, enabling me to offer a broad digital expertise.
Finance | Energy | e-commerce |
Advertising | Telecoms | Gaming |
Technology | Entertainment |
Luxury goods |Pharmaceutical |
Government | Travel
ENGAGING AUDIENCES
I love communicating narrative, making experiences more meaningful and finding solutions to complex design challenges.
My background in UX, sociology, Flash web design, project management and filmmaking gives me an extensive toolkit to drawn upon.
INFORMED DESIGN
I believe great UX happens when the sum of all interface elements; copy, interactions, design and flow, work together in perfect synergy.
I follow a human centred design process. Research and strategy inform my thinking and I use testing to challenge and iterate until the right solution is achieved, giving a robust evidence-based progression of design.
MANAGING COMPLEXITY
I understand that every product and organisation has different requirements and challenges that impact on the design solution.
I work with complex technical systems, services and products within Agile and other frameworks and with internal, 3rd-party and offshore teams.
15+ YEARS IN DIGITAL
I’ve successfully delivered and designed a variety of high traffic products, enabling me to offer a broad digital expertise.
Finance | Energy | e-commerce |
Advertising | Telecoms | Gaming |
Technology | Entertainment |
Luxury goods |Pharmaceutical |
Government | Travel
ENGAGING AUDIENCES
I love communicating narrative, making experiences more meaningful and finding solutions to complex design challenges.
My background in UX, sociology, Flash web design, project management and filmmaking gives me an extensive toolkit to drawn upon.
INFORMED DESIGN
I believe great UX happens when the sum of all interface elements; copy, interactions, design and flow, work together in perfect synergy.
I follow a human centred design process. Research and strategy inform my thinking and I use testing to challenge and iterate until the right solution is achieved, giving a robust evidence-based progression of design.
MANAGING COMPLEXITY
I understand that every product and organisation has different requirements and challenges that impact on the design solution.
I work with complex technical systems, services and products within Agile and other frameworks and with internal, 3rd-party and offshore teams.
CLIENTS
CLIENTS
SERVICES
RESEARCH & ANALYSIS
Solve the right problemsGood design considers users, technical constraints and business needs.
I offer planning and execution of research initiatives to suit project needs; from requirements scoping to designing experiments to engaging a variety of research methods such as surveys and interviews.
Evidence-based design gives your product or service the best chance of success.
PROTOTYPING
See it before you build itFrom rapid, paper and low-fidelity prototyping to interactive high-fidelity that looks and behaves like the real thing, prototyping is the fastest way to test and iterate before you begin development.
I’ll advise the approach that is best suited for your project needs, create and test the prototype.
SERVICE DESIGN
Creating a cohesive experienceI look at your products, services and operations and employ design principles to create better journeys and experiences that are cohesive and interconnected.
I’ll help you identity gaps and propose solutions to address them across analogue and digital.
INFORMATION DESIGN
Communicate effectivelyI design information with clear layouts, heirarchy, effective copy and usable elements so that what you want to communicate translates effectively to ensure the right experiences and outcomes.
RECENT WORK
RECENT WORK
WHAT CLIENTS ARE SAYING
David Carruthers
UX Theme Lead – Account Openingand Onboarding
LLoyds Banking Group
Sue produced some of the finest design work I’ve seen at Lloyds during her tenure. She came up with a solution to a design problem that had been floating around within the organisation for years. She asked consistently intelligent and probing questions and did what a good designer should do: she dug underneath the surface of the problem to get down to the underlying issue.
She is refreshingly free of ego, and worked on things that were ‘chores’ with the same attention and focus as other more interesting work.
She wasn’t wedded to her ideas when she realised they didn’t work, if it failed in user testing, then it was to be learned from, put aside and a new idea tried. This was an approach that led to much better end results than refusing to see past an initial idea.
I hope to work with her again in the future.
Paul Turner
Senior Delivery Manager
Food Standards Agency
If you’re looking for someone who can take business ideas and aspirations and turn them into great service possibilities for the User, then you should talk with Sue.
Sue did some exceptional work across several recent Discoveries, capturing, analysing and articulating user needs, turning them into Target Service Designs and Service options, bringing to life multiple business, stakeholder and citizen needs and the experience they hope for. This work informed recommendations for service development projects into Alpha and beyond.
“Good design is a lot like clear thinking made visual”
Edward Tufte